Pandora sponsors Grazia’s first issue edited live by Facebook users

Grazia May 9 Issue

Pandora has been announced as the partner for Grazia's first ‘community issue’, that let Facebook users help shape and edit the issue in real-time over a five day period using Facebook Live.

Now in its last day, the Grazia team produced the issue from Facebook’s London HQ this week, allowing readers to contribute to the magazine via Grazia’s Facebook page.

As part of its partnership with the magazine, Pandora produced a daily Facebook Live video using Pandora fashion bloggers, each one addressing different style themes. To promote the Pandora Rose Collection, the videos showed viewers how to style Pandora jewellery with a ‘look of the day’. A GIF was also created for each influencer to showcase their final look.

The campaign included a number of native pieces highlighting different accessorizing tips across the week. A DPS advertorial will run in the final magazine to promote the Pandora Rose Collection.

Abby Carvosso, group managing director of advertising, Bauer Media said: "The creation of Grazia’s Community Issue with Facebook is a landmark moment for us, as it brings the brand to life for the Grazia community in a range of innovative ways.

"Pandora wanted to tap into our real USP of combining deep audience insight with best in class editorial instinct – the result is powerful content that speaks to their target audience across the week the issue is being created, as well as in the issue itself."

The community issue created will be on sale next week on 21 June.

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