Not going to Cannes? PHD uses VR to bring the festival to you

PHD team up with Google to take everyone to Cannes using VR

PHD media is creating a VR experience of Cannes Lions with a series of short 360 films.

The agency have planned a number of VR experiences for those at Cannes, including scenes from YouTube Beach, the Croisette and the Palais as well as interviews and talks from the event, the agency hope to bring to life the experience for those who cannot be there.

Mike Cooper, the worldwide chief executive of PHD, said: “What’s happening at Cannes Lions will dominate the marketing agenda next week.

“While nothing will really compare to actually being there, our 360 project is a fun way to bring Cannes to life in a new way and demonstrate some of the technology that we are going to see more and more brands using in the future.”

Caterina Kostoula, global business leader at Google, said: “It’s great to see an agency coming up with fresh ideas that involve the newest technology.”

The agency plan to film the first 15 minutes of their seminar with guest speaker Kevin Kelly, the tech commentator and co-founder of Wired, in 360. Kelly believes that VR will transform the internet and the way people experience the internet.

The films will be hosted on PHD Worldwide’s YouTube channel and can be viewed with or without Google Cardboard.

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