The England and Wales Cricket Board (ECB) has handed its media planning and buying account for next year’s ICC Champions Trophy and ICC Women’s World Cup to Carat Leeds.
Following a four-way-pitch, Carat Leeds will now manage all communications, planning and buying across digital, mobile, AV, radio, OOH and press with the task of building engagement and consumer awareness of both tournaments and driving ticket sales.
Zarah Al-Kudcy, head of marketing for ECB Global Events, said: “We were really impressed with Carat’s vision, not only their detailed strategy and understanding of the diverse audience segments and challenges faced, but also with their collective passion and knowledge of the sport, especially women’s cricket. We are excited to kick start a new working relationship and media strategy with Carat Leeds, and we can’t wait to achieve fantastic results together.”
Scott Boyes, planning director for Carat Leeds, added: “We are absolutely delighted to be working with the ECB to promote these two fantastic tournaments we have the pleasure of hosting in the UK. The 2013 Champions Trophy is a fondly-remembered tournament and was a rousing success, and I’m sure cricket fans can’t wait to welcome it back in 2017. We look forward to engaging fans of all the teams involved and helping contribute to the success of the event in 2017.”
“Equally, we are in a really exciting period for Women’s Cricket, especially for the England team with a newly-installed captain in Heather Knight and a wealth of talent coming through the ranks. What better way to celebrate the rapid and successful growth of the sport in the UK than a world-class tournament on home soil, culminating in a final at The Home of Cricket, Lords?”
Both events will take place in June 2017.