Business on the Move: Adidas, Kellogg’s, NSPCC & more

Adidas trainers

Adidas has appointed Rapier to their global CRM agency roster with specific responsibility for Running and Training. Rapier will have team members based in London and Herzogenaurach, Germany working in partnership with the Adidas Customer Engagement team. The first campaigns are due in markets by early autumn.

Kellogg's has chosen Dentsu Aegis Network agencies Carat and iProspect to continue leading its European media planning and buying business. The announcement follows a six month, in-house review from Kelloggs' media and procurement teams and will see the two agencies handle all cereal and snack brands, including Pringles, across 31 markets in EMEA.

It marks a continuation of Kellogg's longstanding relationship with Carat who first came on board in 2008 before iProspect was appointed to drive digital performance for all brands.

NSPCC has reappointed OMD UK to its media planning and buying account following a competitive pitch process that was handled by Mediasense. The appointment of OMD extends the agency’s relationship with the UK’s leading children’s charity until 2019, having originally won the account in 2012.

US-based tech start up LISNR has chosen The Material Group to drive the growth of the business in the UK and Europe. The new relationship will see Material work closely with LISNR to develop new firsts in the live event space as they develop the brand partnership proposition in the UK and Europe.

Fava Mill of Finland has appointed Mason Williams Communications to launch a new product into the UK. The agency - who have a long and successful track record working on consumer food brands - were chosen for their understanding of the UK market, the buying habits of a health conscious Britain and flair with brand launches and media story presentations.

Home-selling platform HouseSimple chose London-based creative agency Brave to deliver its national, integrated communications, following a competitive, four-way pitch. This news comes after news that HouseSimple has received a £13m cash injection from Carphone Warehouse founder Sir Charles Dunstone and his business partner Roger Taylor.

Brave has been appointed to develop TV, outdoor, press and digital advertising, in addition to advising on various aspects of communications, including brand strategy, branding work and creative development of the website.

Grace Foods has appointed Trigger! thinkpeople, a member of the thinkpeople family of agencies and experiential activation specialist, to increase awareness of the brand’s Caribbean food range.

Trigger! thinkpeople has created a mini Caribbean food festival, which will celebrate Grace Foods products and will include live cooking demonstrations showing simple ways to make delicious Caribbean food at home. There will also be opportunities to purchase products, advice on how to use them and opportunities to try new flavours at the street food stalls.

Mobkoi, a specialist in ultra-premium mobile marketing, has appointed Rooster to build brand and product awareness among the UK media, including marketing, advertising and business trade.

Household cleaning brand Dr Beckmann has appointed digital agency We are AD to drive its online strategy forward through new UX design. The project aims to transform the organisation’s current site into a frictionless e-commerce portal, showcasing the brand’s entire product catalogue.

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