JWT scales up in-house content division with hire of Evidently’s Rachel Moss

Rachel Moss has joined J. Walter Thompson London as head of content as the agency looks to scale up its in-house production arm.

She reports into management partner Dani Bassil who said: “Rachel has an incredible knowledge of content production and the London market bringing with her an amazing black book of the industry’s best directors, editors, content producers and production staff.

“She will lead our team of directors and content producers in our in-house facility looking to raise the quality of our work and expand the team and the department moving forward.”

The content studio has been behind many campaigns to come out of the agency of late, including KitKat’s Crossy Roads, which has garnered over 6.2 million views, and Debenhams’ Match Made Fall 2015 campaign as well as the behind the scene content for Canon’s Come and See.

Moss, who joins from Evidently where she head of production, said she was excited to push the business forward.

“I am honoured to have the chance to do that at J. Walter Thompson London, an agency with such an amazing history, talent and clients.”