US Creative Work of the Week: Experian – Credit Skills

Forging an emotional connection with consumers isn’t an easy thing to do for a credit score company, but Experian has managed to do just that with its latest campaign.

Called ‘Credit Skills’ and created by The Martin Agency, the campaign has been voted by readers as US Creative Work of the Week.

The spots are focused around the idea that “everything you’re good at now, you were once pretty bad at,” according to the agency. The campaign aims to show viewers that credit isn’t just a score, it’s a skill that can be improved upon over time – and Experian is there to help.

In the spots, a variety of people are shown trying to get better at skills both big and small – including a young boy learning to ride a bicycle, a baby taking her first steps, and a man trying to master a yoga pose with the help of an instructor.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.

Credits:

Chief Creative Officer: Joe Alexander

Executive Creative Director: Andy Azula

Associate Creative Director/Art Director: Dave Padgett

Copywriter: Eric Eisele

Associate Creative Director/Art Director: Alexander Zamiar

Associate Creative Director/Copywriter: Jonathan Richman

Executive Broadcast Producer: Brett Alexander

Senior Producer: Danica Walker

Junior Producer: Alexis Baker

Director of Production Business Management: Karen Taylor

Business Affairs Supervisor: Juanita McInteer

Account Director: Kathryn Leake Scott

Senior Project Manager: Ashley Althizer

Planning Director: Cliff Adams

Strategic Planner: Adalie Reuter

Production Company: MJZ

Director/s: Hoffman/Metoyer

EP: Eriks Krumins

Line Producer: Laurie Boccaccio

Editorial House: Final Cut

Editor: Jeff Buchanan

Producer: Rebecca Baker

Music House: Lullatone

Composer: Shawn James Seymour

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