Matthias Puschmann is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.
German TV magazine "Stern TV" recently proved how easily TV shows can be extended online. On June 8th they spontaneously decided to live stream the ending of an episode on Facebook.
The show's guest that night was Philip Häusser, a physics student who runs the YouTube channel "Phil's Physics" and published a book of the same name. During the show, he performed a series of science experiments, one of which took longer than planned. Because the following nightly news broadcast could not be delayed, host Steffen Hallaschka sent viewers to the show's official Facebook page, where viewers could watch the grand final of the experiment (which was a rather impressive explosion).
Facebook Live was also used during the ad breaks to keep users up to date about the happenings in the studio. Expanding the show to Facebook Live turned out to be a great idea and was received well by the viewers. The live stream of the experiment was watched by tens of thousands of people. The morning after the show, the video had more than 90,000 views.