Ken Loach has admitted his embarrassment of his McDonald’s ad, claiming it was worse than when he voted Tory in school.
The left-wing film director, who just won his second Palme D’or at Cannes last month, filmed the fast food chain ad in 1990 during a difficult time in his life. While talking with the Guardian, the director said: “It was either that or we move house.”
The ad features a frustrated man shopping with his wife who suddenly cheers up when he spots McDonalds and orders big mac. He then mimics his wife’s inability to make decisions when shoe shopping when trying to select a milkshake.
The 79-year-old said he took the commission after ITV and Channel 4 ditched a series of documentaries he had made about the trade union movement and no one would pay him to make films, he said: “It sits really badly on my conscience.”
In a new documentary about his life 'Versus: The Life and Films of Ken Loach', one of his sons joked that friends and family were “forbidden” to talk about his father’s short lived career in adverts, which included an advert with Nestlé’s Caramac chocolate.