KBS brings on Patrick Scissons to serve as its first global chief creative officer
New York-based KBS has brought on Patrick Scissons to serve as its first global chief creative officer as the agency aims to bolster its international footprint.
Scissons joins from Grey Canada, where he served as chief creative officer. He will be based in New York and will partner with KBS’s global CEO Guy Hayward, who joined the MDC-owned agency last year.
At KBS, Scissons will be responsible for making its New York headquarters “the global creative powerhouse” within the agency network and will be tasked with inspiring creative leadership across its US, Canada, UK and China offices. KBS has offices in LA, Toronto, Montreal, London, and Shanghai.
During his time at Grey Canada, Scissons oversaw campaigns for brands including Volvo, Diageo and Post Foods. A campaign that the agency's Toronto office created for non-profit Moms Demand Action for Gun Sense in America, called ‘Groceries not Guns,’ won the 2016 North America Grand Effie earlier this month.
Of his appointment, Hayward said: “Patrick was our instant and unanimous choice. As a tech entrepreneur he loves the possibilities that technology provides creatives, what he has done in transforming Grey's creative output is enviable and he has experience working nationally and internationally. On top of that, he appreciates the variety of skills and personalities that make up the KBS leadership team.”
KBS opened its Shanghai shop last year and acquired London-based agency Albion in 2014.