Cleaning brand Dr Beckmann appoints We are AD to polish digital strategy

By Michael Feeley | Founder and chief exec

June 14, 2016 | 2 min read

Household cleaning brand Dr Beckmann has appointed digital agency We are AD to drive its online strategy forward through new UX design. The project aims to transform the organisation’s current site into a frictionless e-commerce portal, showcasing the brand’s entire product catalogue.

Launched in the UK in 2008, the Dr Beckmann brand has a presence in all major UK grocery retailers. However, with the company’s full catalogue only available to buy online, the website provides a crucial tool for growth.

Ashleigh Fell, Dr Beckmann brand manager, said of AD’s appointment: “We’re really pleased to be working with We Are AD on the refresh of the Dr. Beckmann website. It was their in-depth approach to working and their enthusiasm that appealed to us throughout the pitching process and we’re very much looking forward to seeing the end result.”

AD’s managing director, David Johnstone, said: “We’ve helped build some of the biggest e-commerce clients from the ground up, considering easy-to-use functionality and practical UX design. The opportunity to work with such an established brand on this business-critical project is an incredibly exciting one and we can’t wait to help make Dr Beckmann’s online presence as strong as the legacy of the brand. We hope to make it easier for customers to find the products they need and associate with the vibrant, family-owned organisation online, as well as in the home.”

We are AD operates offices in Glasgow, Manchester and London.

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