Foot Locker’s summer marketing will centre on its star brand ambassadors Gareth Bale and Anthony Martial who, despite being among the biggest draws at Euro 2016, appear to be shunned by sneaker fans in the new campaign “All Fans”.
The new campaign has launched to mark Foot Locker’s summer collection and adopts a humorous approach of suggesting that the adoration which avid football fans have for their heroes in Real Madrid star Gareth Bale and Manchester United forward Anthony Martial, can’t compete with their love of trainers.
Both ads were shot in the players’ football hometowns of Madrid and Manchester and show them being all but ignored by fans who are more interested in the footwear on offer.
In the above ad striker Martial mistakenly attempts to autograph a fan’s sneaker, however the fan refused to allow him to ink the shoe.
In another a Bale fanatic fails to even recognise the Welsh superstar when asking him to reach for a shoe.
As an extension of the campaign Anthony Martial also took on Foot Locker’s “Sneaker or Keeper” test, challenging the French striker to identify the names of classic sneakers from European football keepers.
The US footwear company signed a 12 month agreement with Bale in March this year to use him in a number of ad campaigns as it looks to build on its European success.