The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By Tony Connelly | Sports Marketing Reporter

June 13, 2016 | 1 min read

Irish broadcaster RTÉ has called on UFC superstar Conor McGregor to rally support for the country as the national team embarks on its inaugural match at Euro 2016.

The two minute ad sees the 27 year-old mixed martial artist echo his famous rallying call: “We’re not here to take part, we’re here to take over.”

McGregor made the phase famous after his victory over Diego Brandao at a UFC event in his home town of Dublin in 2014.

In the ad the UFC featherweight champion address the largely aging squad and insists that they are “are the veterans of this entire competition, there is not a movement, an approach or an obsticale that you have not seen before.”

“It’s time to show these young boys its man’s work not, time to take these young boys back to school.”

Advertising Euro 2016 Conor McGregor

More from Advertising

View all