The Marketing Arm (TMA) has hired Scott Malaga, a 20-plus year sports marketing pro, as vice president of sports consulting in Chicago. The agency has deep roots in the sports world and is responsible for the highly successful “Crash The Super Bowl” campaign for Doritos and Cannes Lions-winning “Uncle Drew” for Pepsi. TMA also counts AT&T, the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), Bacardi USA, American Airlines, Harley-Davidson and others as part of their roster.
Malaga will provide leadership and expertise to the Omnicom-owned TMA sponsorship consulting teams for client, especially AT&T. Additionally, he will offer strategy, conduct research and negotiation for clients within the agency’s professional, college and international sports verticals. Malaga will report directly to Jim Biegalski, TMA’s SVP of consulting.
Prior to TMA, Malaga was senior director of national sales for Learfield Sports. Previous stops for Malaga include senior roles at MKTG, Major League Soccer’s Chicago Fire, ISP Sports and Cornell University’s athletic department.