Beck's Tech Future of TV

Ad of the Day: Beck's – CapCam


By John McCarthy, Opinion Editor

June 12, 2016 | 2 min read

Beck’s has unrolled a clever way to shoot 360 degree video using its bottles – The CapCam.


On the limited edition bottles, the caps hide a 360 degree lens with sticks onto users’ smartphones, granting a fisheye view.

A scheme so obvious it’s a crime every bottle doesn’t carry a CapCam.


Advertising Agency: BBDO, Dusseldorf, Germany

Chief Creative Officers: Wolfgang Schneider, Darren Richardson

Executive Creative Director: Darren Richardson

Creative Directors: Anno Thenenbach, Jörg Tavidde

Senior Art Director: Tobias von Aesch

Copywriter: Ramon Scheffer

Art Director: Christian Sander

Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott

Director Print Production: Bernhard Burg

Chief Production Officer: Steffen Gentis

Production Company: CraftWork

Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic

Sound: NHB Studios

Music: Echofuchs

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