Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Ad of the Day: Beck's – CapCam

Beck’s has unrolled a clever way to shoot 360 degree video using its bottles – The CapCam.

On the limited edition bottles, the caps hide a 360 degree lens with sticks onto users’ smartphones, granting a fisheye view.

A scheme so obvious it’s a crime every bottle doesn’t carry a CapCam.

Credits

Advertising Agency: BBDO, Dusseldorf, Germany

Chief Creative Officers: Wolfgang Schneider, Darren Richardson

Executive Creative Director: Darren Richardson

Creative Directors: Anno Thenenbach, Jörg Tavidde

Senior Art Director: Tobias von Aesch

Copywriter: Ramon Scheffer

Art Director: Christian Sander

Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott

Director Print Production: Bernhard Burg

Chief Production Officer: Steffen Gentis

Production Company: CraftWork

Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic

Sound: NHB Studios

Music: Echofuchs

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis