Brand technology business You & Mr Jones has made a 'significant' investment in cloud-based digital marketing platform Jivox.
You & Mr Jones will join the company’s board of directors as part of the deal, with the senior management team to play a hands-on role in guiding the company into the next phase of its growth.
Jivox's personalized digital marketing platform dynamically constructs all the creative components of a campaign to deliver thousands of potential variations – customized on the fly according to each user profile – using first-party and third-party data, and factors such as browsing behavior, demographics, weather, location, local events, time of day, and social data.
Jivox’s existing client portfolio is made up of brands that include Bayer, Bose, Condé Nast, Toyota, Johnson & Johnson, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.
David Jones, founder and CEO, You & Mr Jones said: “We’re extremely interested in the whole area of machine-generated creativity. We don’t believe people hate brands or branded content – they just don’t want to hear from brands they are not interested in with irrelevant messaging, hence why ad blockers are becoming so prevalent. Jivox solves this issue for brands by combining data and technology to deliver tens of thousands of different versions of highly personalized, relevant ads that are based upon what people are actually interested in."
Separately, You & Mr Jones has invested in Mashable and Automat, a chat bot developer, as it looks to expand its ability to help build brands faster, better and cheaper using technology.