Vizeum’s US office is celebrating a big win, becoming media agency of record — handling media planning and buying — for 21st Century Fox. Specifically, it includes Fox Broadcasting Company, the National Geographic Channels and Fox Sports. This new business builds on existing relationships the Dentsu shop, launched in 2003, has with Fox in Europe, Asia Pacific and Latin America.
“We wanted an agency partner that understood our brand and our audience. Vizeum is that partner because at its core it stands for 'connections that count,'” said Angela Courtin, Chief Marketing Officer, Fox Broadcasting Corporation. “We also needed an agency that understands today’s changing landscape and how we can use media to navigate it. We are confident that Vizeum will bring that thinking, excellence and precision to our business.”
“We are thrilled to have Vizeum in our corner as we roll out our new programming vision this fall,” added Courteney Monroe, CEO, National Geographic Global Networks. “Our bold new slate is going to benefit from Vizeum’s bold way of thinking about how to reach consumers across all platforms.”
The new deal is the largest to date for Vizeum US. The agency counts ABInBev, Burberry and Shishido as global clients.
“We are thrilled to expand our global relationship with 21st Century Fox into the US and are excited to further cultivate our relationship with the network,” said Steven Feuling, CEO of Vizeum US. “21st Century Fox is forward-thinking, innovative and contains a very strong culture and vision – attributes that align perfectly with Vizeum's ethos. We're proud to have earned their confidence to help steer their journey in this ever-evolving media ecosystem.”