Uefa Euro 2016 live scores and news will be broadcast through outdoor screens by JCDecaux's digital editorial channel after the out-of-home company agreed a partnership with the Press Association (PA) to provide live data around the tournament.
From today (10 June), the latest information, including score lines, will be generated across JCDecaux's rail, roadside and retail screens throughout the tournament taking place in France this summer.
The feed will use JCDecaux's SmartContent system which will take data from the PA feed and automatically generate up-to-the-minute scores, fixture information, group tables and goal scorers. Pictures and features will also be streamed directly from the PA.
“This is a special year for the home nations and so the timing was perfect to team up with PA to bring dynamic, football editorial to our national channel, creating an engaging experience for fans when they are out and about," commented Alex Matthews, managing director of JCDecaux Dynamic.
Last month, JCDecaux ran a campaign that featured quotations from William Shakespeare alongside regionalised weather reports on its digital screens.
The company is currently hosting a pop-up venue on Oxford Street, opposite Selfridges to promote its project to roll out 1,000 digital screens across London by the end of the year. As part of that it is also in the process of adding 50 screens along Oxford Street, which are all connected and able to display the same creative at the same time.
The project follows the roll-out of 25 digital screens across Edinburgh in 2014