Nike lets fans merge their faces with Cristiano Ronaldo on Snapchat as it extends 'The Switch' push
Nike is harnessing the power of Snapchat to extend its already-popular Euro 2016 campaign via a special filter that lets fans merge their faces with Cristiano Ronaldo.
The brand dropped a five-minute long ad yesterday dubbed 'The Switch' which sees Portugal forward experience his very own 'Freaky Friday' moment when he crashes into a young England fan and they swap bodies, and lifestyles.
'The Switch' video has clocked up over nine million views on YouTube since launching yesterday (9 June) and is running under the strapline 'Spark Brilliance' to show football lovers how one moment can change everything.
Building on this theme, the sports giant has teamed up with Snapchat to let supporters do their very own 'swap' with Ronaldo, as modeled above by The Drum team.
The move comes as sports marketers continue to invest in the messaging app. Earlier this month the All England Tennis and Croquet club inked a deal with Snapchat to share live moments from Wimbledon, including footage from the men and women's finals.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up