Paddy Power has parked a truck bearing the slogan ‘Chat Shit, Get Banged’ (a homage to the tweet sent by England striker Jamie Vardy last year after he scored in 11 Premier League games in a row) outside of the Russian Embassy in Kensington.
It marks the latest stunt in the bookmaker’s ‘Vive La Bantz’ campaign and was intended as a response to the Russians' trash talk leading up to England’s match against Russia this weekend in the Euros.
"Given Mr Putin's renowned sense of humour, we're sure he will see the funny side of this. But we will be checking our mail with a Geiger counter, just to be on the safe side,” joked Paul Mallon, head of brand engagement for Paddy Power.
The stunt was orchestrated by the brand’s long-running agency Lucky Generals, which launched two weeks ago with a Scottish version of football song Vindaloo, featuring the Krankies and Michelle McManus.
This was followed this week, with another TV ad, poking fun at France as "the home of great strikers" and an online film featuring former England player Teddy Sheringham.
For the latest news on how brands and marketers are preparing for the contest, check out our Euro 2016 hub.