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Modern Marketing Nike Euro 2016

Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo

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By Jennifer Faull | Deputy Editor

June 9, 2016 | 2 min read

Nike has revealed its Euro 2016 ad which sees Cristiano Ronaldo experience his own ‘Freaky Friday’ moment when he body swaps with an English ball boy.

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The six-minute film – dubbed ‘The Switch’ – sees Ronaldo wake up somewhere in North England while the young boy enjoys the footballer’s celeb lifestyle.

As they get to grips with their new football skills (or lack of) the film ends with the pair facing off on the pitch.

Some 16 other athletes make an appearance in the spot, including England players Harry Kane and Raheem Sterling.

It comes ahead of Euro 2016 tournament kicking off this week.

For the latest news on how brands and marketers are preparing for the contest, check out our Euro 2016 hub.

Modern Marketing Nike Euro 2016

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