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Diageo appoints Charles Ireland to new role of general manager GB, Ireland & France


By Natalie Mortimer, N/A

June 9, 2016 | 2 min read

Diageo has promoted its managing director of East Africa Breweries Limited (EABL), Charles Ireland, to the newly created role of general manager, GB, Ireland and France.



The move will see the current country director of Great Britain, Andrew Cowan, take over Ireland's role in EABL.

Cowan has been country director for Diageo Great Britain since 2011. He joined Diageo in 2008 as commercial director for Northern Ireland and was appointed to the role of commercial director in the Republic of Ireland in 2009 before taking over the Diageo GB business five years ago.

Meanwhile Ireland has spent the last 13 years leading some of Diageo’s biggest businesses in both Asia Pacific and Africa. most recently in leading EABL.

John Kennedy, president, Diageo Europe, Russia and Turkey, said: “I would like to thank Charles and Andrew for the significant impact they have made on EABL and GB respectively. Charles has transformed EABL to be one of the best performing markets in Diageo and the fastest growing market for Guinness.

"Over the last few years, under Andrew’s leadership, Diageo GB has seen consistent top line growth, profit growth and sprits market share growth, and Guinness is also growing again with increased value share. Both are tremendous achievements and I congratulate them both on their new appointments.”

The pair will begin a month of transition to their new roles from 1 July 2016.

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