Havas Media poaches iProspect MD Matt Adams for CEO role

Havas Media UK has appointed Matt Adams to the role of chief executive to replace former boss Paul Frampton who was promoted to chief executive of the agency’s mother brand Havas Media Group in February.

Natasha Muray, who has been running the outfit since Frampton’s departure will remain in her role as managing director.

Adams joins the media agency from Dentsu Aegis where, as the managing director, he ran the 450-strong iProspect team across the UK. During this period, he led digital work for clients including Sky, American Express and ASOS. He is currently director of the Content Marketing Association.

In his new role, he will be responsible for leading the firm’s UK growth strategy through managing senior executives, spearheading new business and leading key client relationships – taking over responsibilities previously handled by Frampton.

“Matt’s hybrid background makes him a rare breed - client centric, internationally minded with digital in his DNA,” said Frampton.

“He is an entrepreneur, commercial and has helped iProspect scale and grow fast, so we are delighted to welcome him to join Havas Media and the Senior Leadership Team of Havas Media Group UK & Ireland to help us grow faster.”

Adams’ move marks a second key departure from iProspect in the past month; back in May the agency's global president Ben Wood left to join Facebook as director of agencies for the EMEA region.

The search consultancy has said that a new senior leader will be announced in due course.

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