The Euros are upon us. Advertising spend has been ramped up and a number of tournament sponsors, and underdog outsiders, have battled to stick in your mind.
To mark the occasion, a specially-selected panel of The Drum reporters have settled on the finest or most memorable ads to drop so far.
From Carlsberg disguising former legend Chris Kamara as an OAP to wreak havoc on the London underground through to German airline Lufthansa taking a quirky approach to the on-the-pitch rivalry between England and Germany, brands have been competing for your attention off the pitch.
Orange's Eiffel Tower stunt also ranked highly among our panel, as did the BBC's carefully curated Versaille extravaganza, but Paddy Power's tongue-in-cheek 'Vive La Bantz' spot stole the trophy for us.
Watch the countdown in full above, and check out our Euro 2016 sports marketing hub for all the tournament's top news.