Lidl taps 360i for social media business

Lidl has hired 360i to manage its social media business following a competitive pitch.

The discount grocer has tasked the agency with increasing its share of online mentions and bringing to life the ‘Surprisingly Different’ proposition.

“We were thoroughly impressed with 360i’s approach to data driven creative, offering insights into a large untapped audience and fresh thinking on our creative product and media thinking,” said Laura Hamlin, PR and social manager at Lidl UK.

James Townsend, chief executive at 360i added: “We’re delighted to have this opportunity to catalyse Lidl UK’s growth through the use our data-driven ideas, they are such an impressive business and we feel we are partnering with a like-minded client team.”

The Lidl account follows 360i’s recent wins of Converse and Now TV. As a result the agency is also expanding its staff by 10 per cent this quarter.

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