Geometry Global has appointed Fadi Shuman as the its global chief digital officer.
Shuman joined from e-commerce outfit Born, which he co-founded when his own agency of 12 years, POD1, merged with Group FMG in 2012.
During his tenure he’s worked with clients including Red Bull, DKNY, Tesco and Tag Heuer and led the agency to grow revenue from digital and e-commerce services five-fold in three years.
“Fadi is a true digital evangelist with a strong entrepreneurial background. Sitting at the intersection of brand, content and commerce, he understands how and why people shop online. Geometry is focused on transforming brand equity into action and Fadi brings a perfect blend of vision and know-how to the table to ensure that our programs inspire and engage people online” said Steve Harding, chief executive of Geometry Global.
Based in London, Shuman reports to Harding and will sit on Geometry’s global executive committee.
“I’m delighted to be joining an agency that is deeply immersed in improving how people shop,” Shuman added.
“The challenge for me is to define the optimum digital infrastructure and tools needed to create the ultimate customer experience from trigger to purchase. I will help drive digital innovation for our clients so that we can help them stay ahead of the curve. It’s an exciting opportunity and I’m ready to get started.”
His appointment is effective immediately.