The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Android Technology Facebook

Facebook instructs Android users to download Messenger app as switchover completes

Author

By John Glenday, Reporter

June 7, 2016 | 1 min read

Facebook has instructed all Android users to download its Messenger app in order to continue messaging friends and family after ending support for the service from directly within the social network’s own website.

To communicate this change Facebook has issued a blanket alert stating: “Your conversations are moving to Messenger. Soon, you’ll only be able to view your messages from Messenger.”

Facebook has justified the changeover by claiming that the new experience is ‘faster’ and ‘enables richer interactions’ but many users have complained at having to download a separate app instead of just using the mobile site.

Despite these concerns Facebook is pressing ahead, mindful that messaging could become the next big revenue driver as it integrates artificial intelligence solutions.

Android Technology Facebook

More from Android

View all

Trending

Industry insights

View all
Add your own content +