Facebook instructs Android users to download Messenger app as switchover completes

Facebook has instructed all Android users to download its Messenger app in order to continue messaging friends and family after ending support for the service from directly within the social network’s own website.

To communicate this change Facebook has issued a blanket alert stating: “Your conversations are moving to Messenger. Soon, you’ll only be able to view your messages from Messenger.”

Facebook has justified the changeover by claiming that the new experience is ‘faster’ and ‘enables richer interactions’ but many users have complained at having to download a separate app instead of just using the mobile site.

Despite these concerns Facebook is pressing ahead, mindful that messaging could become the next big revenue driver as it integrates artificial intelligence solutions.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.