Esure could go-it-alone from Go Compare

Insurance brand Esure is reportedly considering a move to separate itself from price comparison site Go Compare.

Having taken full control of Go Compare in 2014 for £95m, Esure announced that it may well “demerger” the brands.

Go Compare has arguably eclipsed Esure for brand recognition in recent years with the use of its divisive Gio Compario mascot.

In a shareholder meeting, Peter Wood, chairman of Esure said: “Now is the right time to review strategic opportunities for the Gocompare.com business, including a potential demerger, in order to continue to maximise value for our shareholders.”

Additionally, the company announced Matthew Crummack as Go Compare's new chief executive, on this Wood, said: “I am delighted to announce Matthew’s appointment as the new Gocompare.com chief executive and look forward to him building on the significant progress made since Esure’s acquisition of Gocompare.com.”

Esure is currently holding a “strategic review” of its businesses which includes Sheila’s Wheels.

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