London cyclists are being encouraged to download a new app called ‘Flic’, created by Swedish firm Hovding, which promises to apply political pressure on newly installed London mayor Sadiq Khan to do more for road safety.
A Bluetooth enabled digital button attached to the bike can be pressed by cyclists when they encounter a situation they deem to be risky or in need of improvement, upon which an email is automatically ‘beeped’ from a connected phone to the Mayor.
A map pf trouble spots will also be updated in real-time to ensure that incidents such as accidents and road closures can be communicated immediately to all other users.
Named ‘Give a Beep’ the project aims to garner data on hazardous junctions and traffic to be shared amongst other cyclists as a means to forewarn others of potential dangers.
Anna Katarina Skogh, marketing director at Hövding, said: “London is a world metropolis and has every possibility to be a safe cycle-city. More people should be able to cycle and feel safe while doing so, but today’s infrastructure doesn’t allow it. Therefore, would we like to highlight the issue and push forward the campaign for safer cycling, letting cyclists themselves to report about the places that need improving. It’s important for us to contribute to a safe cycle-environment – with the perspective of the cyclists as a focus.”
To launch the campaign 500 digital buttons have been distributed to members of the London Cycling Campaign.