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Agencies 4 Growth Festival Logo

Beats by Dre reshoots the Prodigy's 'Firestarter' video with Euro 2016 stars

Beats by Dr. Dre has strengthened its affinity with football by unveiling the latest work in its 'B [Euros] Ready campaign'.

The reimagining of The Prodigy’s 'Firestarter' music video, created in partnership with R/GA's Hustle, sees appearances from European footballers Antoine Griezmann, Mario Goetze, Harry Kane and Cesc Fabregas.

Directed by Reset's Adam Hashemi, the slot sees the players weave through darkened tunnels, all fuelled by their respective headphones.

Shot against the very same backdrop as the Prodigy's video, the ad looks to hit home the importance of music in modern sports.

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