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August channels adventure for Goodwood with luxury

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By John McCarthy | Opinion editor

June 6, 2016 | 2 min read

August has relaunched the website for luxury lifestyle brand Goodwood, looking to channel “the British spirit of adventure and a love of the extraordinary”.

Goodwood

The Publicis UK content agency was tasked with driving cross-business awareness and buying opportunities, grow the reputation of the brand globally, deliver the very best experience on- and off-line, and create desirable opportunities for sponsors.

The site will spearhead the brand’s new visual identity, looking to hit home the wealth of photography and assets the Estate has to offer.

Olaf Gueldner, Goodwood chief marketing officer said: “Goodwood has been reaching far beyond its physical boundaries for decades and our investment in digital and social media is therefore a natural progression. This online environment provides the perfect medium to present the estate’s history, scale and diversity. We are no longer limited by time or geography.”

Mark Lonergan, Joint chief executive, August, said: “Great online experiences are about simple, clear journeys to what you want and need. This work for Goodwood is a fantastic example of this, wrapped up in a beautiful, contentrich customer journey.”

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