Digital Transformation

Adult Swim's Rick and Morty builds upon success of first-ever Instagram game

By Adam Flomenbaum | Co-Executive Editor

June 6, 2016 | 3 min read

Rick and Morty, the critically-acclaimed Adult Swim show that debuted in 2013 and is returning for Season 3 later this year, created the first Instagram video game.

Now, Rickstaverse (the game), has launched a new expansion pack - live on the @RickandMortyRickstaverse Instagram - with levels based on popular episodes from the show. The game was created with Carrot, the Vice-owned creative agency.


The game first launched last July, and the Rickstaverse is made up of over 120 Instagram accounts (and over 1,800 total squares). In the game, fans look for hidden photo tags that allow them to warp to different levels. The levels feature original content, clips, and minigames.

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The show account boats 100,000-plus followers and the newest expansion, dubbed "Interdimensional Cable Adventures," is based on Interdimensional Cable episodes of the show. The expansion includes 20 new levels including the Plumbus Factory, and a new collectible: Gazorpazorpfield Comics.

Don't put too much thought into this backstory. We sure didn't.

A photo posted by Rickstaverse Instructions (@rickstaverseinstructions) on

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