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Marketing Tesco Britain's Got Talent

Tesco is trying to help its brand manager reach the top of UK charts

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By Jennifer Faull | Deputy Editor

June 3, 2016 | 2 min read

Tesco’s brand manager Phil Neale wants to reach the top of the UK charts with a Father’s Day song, and his employer is backing him all the way.

Tesco

Phil Neale – who has worked in Tesco’s marketing team since 2014 – is one-quarter of family singing group The Neales, which managed to get to the finals of Britain’s Got Talent last year.

For Father’s Day, they have penned an original song titled ‘I’ll be there’ which will go on sale across 750 Tesco stores for £1. To give sales a boost, The Neales will also go on a tour of selected Tesco stores all over the UK during the first weekend of the song’s release.

All of the money raised will go to Tesco’s National Charity Partnership with Diabetes UK and the British Heart Foundation.

“We’re absolutely thrilled to be getting behind The Neales in their bid to get to number one for Father’s Day,” said Michelle McEttrick, group brand director for Tesco.

“It’s another incredible example of the lengths our colleagues up and down the country will go to in support of local causes and the National Charity Partnership.”

Neale said he knows it’s a long-shot to reach the number one spot, but hopes the backing of 300,000 Tesco colleagues give the song a chance.

He added: “Having nearly lost our own dad and band member 10 years ago to a heart attack, we feel very lucky and proud to be in a position to raise money for and awareness of two illnesses that affect millions of dads across the country.”

The song will be released next week (10 June).

Marketing Tesco Britain's Got Talent

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