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Google teams with The Drum to give away Google Cardboard in latest VR focused issue

Google and The Drum have teamed to give away Google Cardboard headsets with the latest issue of the magazine as it bridges the divide between virtual reality, it's website and the printed format.

Headsets of Google Cardboard, which was only made available for sale in Europe last week, will be sent to readers with the current issue of The Drum, which features a dedicated VR Creative Works section highlighting some of the best examples of the medium being used by marketers from recent months. These can be experienced first hand on a special section of The Drum where all of the work in the feature can be found.

Also contained within is a VR focused Trending section highlighting recent developments within the sector, a behind the scenes look at Emirates' new VR video featuring Nicole Kidman, insight from the making of the Guardian's '6x9' experience, as well as explorations into the effect VR can have on psychology and the storytelling approaches being taken by those creating these immersive experiences.

A debate internally between Karmarama's Lawrence Weber and VCCP's Adrian Gans over the impact VR can have on marketing, a look at the recently released short film 'Hyper-Reality' (and plenty more) also feature this issue.

Eileen Naughton, managing director of Google UK & Ireland, commented: "More than 5 million Cardboards have been sold around the world, and w​e're excited ​to be working with The Drum to get ​even more​ Cardboard sets ​into the hands of ​UK ​creatives and marketers. There's ​tremendous​ innovation happening ​in this space: brands ​are ​start​ing to​ experiment​ on YouTube with 360 videos​, and are creating​ bespoke VR apps to offer immersive experiences. ​This is just the start of a ​whole new ​journey ​into VR, ​and ​many of us at Google are keen to share more learnings and inspiration on ​the YouTube beach and during keynote talks at Cannes."

Copies of the issue and subscriptions to receive The Drum magazine and its accompanying app can be bought through The Drum Store.