EE brand director Spencer McHugh latest to depart following BT merger

Spencer McHugh, EE’s brand director, is to leave the business at the end of July following a 12-year stint with the telco. It comes just five months after chief marketing officer Pippa Dunn left in wake of EE’s merger with BT.

It is understood McHugh does not have another role to go to.

“I’ve absolutely loved my time here. I’ve worked with some incredible people, and been involved in some great campaigns. It’s been an extremely difficult decision, but now feels like the right time for me to pass on the reigns, as I look for a new challenge,” he said.

During his tenure, he has overseen marketing for T-Mobile, Orange and EE brands and is behind some of their most iconic work, including Orange Wednesdays, Orange Goldspots and the T-Mobile Royal Wedding as well as brokering its partnerships with Glastonbury, BAFTA and most recently the signing of Wembley which saw EE become the first lead partner of a national stadium.

However, the past six months have been turbulent in the marketing department on the back of the company’s takeover by BT.

McHugh had to take the reigns after Pippa Dunn departed in January this year. Her exit came just weeks after chief executive Olaf Swantee quit the company.

In a management reshuffle in April, Zaid Al-Qassab – formerly chief brand officer at BT – took on the wider remit of chief brand and marketing officer at the company as it merged with EE.

Remaining in the EE marketing team is managing director of marketing Noel Hamill and Max Taylor, managing director of digital, comms and innovation.

A replacement for McHugh is expected as early as next week.

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