Creative Work of the Month: Ryan Reynolds' star power steals it for BT Infinity and AMV BBDO

The star power of Ryan Reynolds has helped BT and AMV BBDO steal the second Creative Work of the Month accolade.

Voted for by The Drum readers online and via Twitter (where the work won with 35 per cent of the overall vote), the Hollywood actor’s star turn sees him parody the world of celebrity endorsements and sponsorships.

The latest in BT’s ‘Behind the Scenes’ campaign the ad humorously highlights the ‘faster speeds’ promised by BT Infinity.

At the time of the ad’s launch, Dan Ramsay, marketing director of BT Consumer, commented: “We hope viewers enjoy watching Ryan showing just how fast BT Infinity is…We understand that speed really matters to our consumers and wanted to reflect this in an amusing and entertaining way.”

To keep up to date with the latest design, creative and advertising work from around the globe visit our Creative Works homepage where you can vote for our next Creative Work of the Month.

Agency: AMV BBDO

Creative Director: Paul Brazier

Creatives: Richard Peretti, Gary Lathwell

Additional Credits: Director: Nicholas Jasenovec

Production Company: Caviar

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