Costa Coffee picks 101 to help brand shakeup

Costa Coffee has picked 101 to help bolster its advertising strategy.

The agency will lead an as yet unnamed project in the UK and Ireland later this year. Details of the work are threadbare for now but it will span multiple channels as well as in store.

101 declined to comment.

101’s appointment won’t impact Karmarama’s status as Costa's lead global agency, with both agency and brand now in their tenth year of working together.

In a statement Costa said: “We can confirm that 101 London have been appointed to work on the brand-led creative campaign for our September activation in the UK and Ireland. This appointment does not affect Karmarama who remain as Costa’s retained agency.”

The arrival of a new agency on Costa's roster comes as it chases £2.5bn in coffee sales by 2020. Sales rose 15.9 per cent in the 53 weeks to 3 March, while like-for-like growth in the UK climbed 2.9 per cent.

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