Nivea has unveiled its latest quirky stunt ensuring kids are not sunburned in the summer heat.
The skin care firm, which produces sun screen, has created a waterslide, called the SunSlide, in Cape Town that applies the lotion to kids as they use it.
Building upon its previous disruptions including a doll that would turn red to remind parents to apply lotion, and a solar panel magazine ad that can recharge mobile phones, Nivea has made the application of sun lotion fun.
FCB Cape Town created the installation to combat skin cancer as South Africa sees some of the highest rates of the disease in the world.
The water in the slide is diluted with vast quantities of SPF 50+ waterproof sunscreen to ensure those using the slide are fully coated in a protective layer.
Mike Barnwell, executive creative director at FCB Cape Town, said: "The Nivea SunSlide was a huge success, covering over 100 kids an hour. In the end, plenty of fun was had by all, including a few parents who couldn't help joining in.”