Modern Marketing

Nike's Jordan range marks its arrival in football with Neymar collaboration


By Tony Connelly | Sports Marketing Reporter

June 2, 2016 | 4 min read

Nike’s Jordan brand has marked its inauguration into football after Barcelona star Neymar Jr. unveiled his new Jordan boots, making him the first footballer to wear the iconic Jumpman logo.

The Jordan range, which generates over $30bn annually for Nike, has dominated the basketball footwear industry for years and has until now remained solely focused on the sport of basketball.

Brazilian star Neymar Jr. has been open in his admiration for the line and the legendary figure responsible for them, Michael Jordan.

Nike Neymar Jordan

Nike Neymar Jordan boots

The two sports stars have now released a co-branded line of apparel as part of the collaboration including the new footwear which combines both the Air Jordan 5, one of Neymar’s favourite shoes, and the Hypervenom football boot which he commonly wears.

Neymar Nike Jordan boots

The 24 year-old, who is understood to have become friends with Michael Jordan, announced the news of the launch on Twitter.

“He’s an incredible competitor and a great champion,” said the Brazilian.

“I’ve always had admiration for him. This collaboration, having his icon on my boot, has great significance for me.”

The boots are emblazoned with the No.10 on one shoe, which Neymar wears when playing for Brazil and the no.23 on the other shoe, which Jordan famously wore during his playing days in the NBA.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The laces also feature the initials of Neymar’s son David Lucca, as well as the flag of Brazil.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +