Nike's Jordan range marks its arrival in football with Neymar collaboration
The Jordan range, which generates over $30bn annually for Nike, has dominated the basketball footwear industry for years and has until now remained solely focused on the sport of basketball.
Brazilian star Neymar Jr. has been open in his admiration for the line and the legendary figure responsible for them, Michael Jordan.
The two sports stars have now released a co-branded line of apparel as part of the collaboration including the new footwear which combines both the Air Jordan 5, one of Neymar’s favourite shoes, and the Hypervenom football boot which he commonly wears.
The 24 year-old, who is understood to have become friends with Michael Jordan, announced the news of the launch on Twitter.
— Neymar Jr (@neymarjr) June 1, 2016
“He’s an incredible competitor and a great champion,” said the Brazilian.
“I’ve always had admiration for him. This collaboration, having his icon on my boot, has great significance for me.”
The boots are emblazoned with the No.10 on one shoe, which Neymar wears when playing for Brazil and the no.23 on the other shoe, which Jordan famously wore during his playing days in the NBA.
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The laces also feature the initials of Neymar’s son David Lucca, as well as the flag of Brazil.