Google has redoubled its efforts to better connect advertisers with digital marketing experts from around the globe with the launch of its DoubleClick Certified Marketing Partner program.
Designed to assist advertisers in building their brands and drive international sales the initiative will give participants a leg-up when devising niche strategies for local markets.
Those who engage with the program will gain access to listings for creative and media management services to assist in the creation of media rich ads
Chip Hall, managing director of media platforms at Google, wrote: “…there are more than 40 certified marketing partners in the program, which offers listings for creative and media management services to build rich media ads in DoubleClick, data and technology integration providers who are knowledgeable about data sets and tools, programmatic consulting services, and measurement and attribution experts.”
Amongst participating partners are Admotion, Joystick Interactive and Neo@Ogilvy who now proudly display a DoubleClick badge having met Google’s entrance requirements.