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Snapchat set to redesign Discover to make it easier for publishers to share content


By Rebecca Stewart | Trends Editor

June 1, 2016 | 3 min read

Snapchat is reportedly set to unveil a redesign of its Discover section, which is used by publishers to push out content and ads on the platform.

snapchat discover

Sources familiar with the matter have said that the new-look Discover area will be revealed as soon as 7 June, according to Yahoo News.

Publishers using the platform, which include the Daily Mail, BuzzFeed and Cosmopolitan, have already been given an exclusive preview of the redesign, which will apparently ditch the familiar circular icons that currently occupy the screens of Snapchat’s 100 million daily active users.

Sources have claimed that the new Discover will be more “Instagram-esque”, with tiles of news and ads available for viewers to scroll through; something that some media owners may find more appealing than the current format buttons which promote individual publishers rather than unique news stories.

Initial launch partners for Discover included CNN, Vice and Mashable, but Snapchat has apparently had trouble trying to convince publishers to stick with the service. It now lets users subscribe to their favourite Discover Stories so they don’t miss updates from publishers throughout the day, and has made it easier for fans to share content from their favourite channels on other platforms like iMessage using just one click.

Another issue publishers have had with the service is a lack of measurement, though it was rumoured in April that Snapchat was in talks with ComScore to allow media owners to better measure how their content is consumed.

Snapchat announced yesterday that it has signed a multiyear deal to share live moments from Wimbledon, and revealed that it now has 10 million daily active users in the UK.

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