Instagram releases Facebook Pages style business profile

Image sharing platform Instagram has published its long-awaited business profiles which share more than a passing resemblance to Facebook Pages.

As such business accounts will now benefit from a suite of new tools designed to allow owners to keep tabs on engagement levels and promoted posts. This latter functionality enables businesses to manually or automatically target particular audiences and time posts to best effect.

Facebook-owned Instagram has been spurred into action by the presence of some 200,000 companies on its platform, giving these enterprises access to the features and functionality which have become common on Facebook itself.

The all new profile and tools will be introduced in the US, Australia and New Zealand initially before rolling out globally by the end of the year.

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