Samsung looks to inject menu ads into its EU SmartTVs

Samsung is looking to bolster the revenue generating powers of its SmartTV line, expanding its on-screen ads beyond the US to Europe.

The South Korean firm will soon litter the menus of its SmartTVs with interactive ads, including older models, via a software update, reports the Wall Street Journal.

To accommodate the wealth of incoming ad inventory on the TVs, the company is working to expand its ad clients in New York.

The move will lessen the company’s dependency on hardware sales, although it could irk SmartTV owners who have already parted with a fair wad of cash to make the move into next generation TV.

Samsung holds about a fifth of the global SmartTV market but is looking to futureproof itself against a market showing weaker than expected demand but monetising those who have already purchased its TVs.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.