By Gillian West, Social media manager

May 31, 2016 | 2 min read

To promote its forthcoming summer promotion – ‘Pay Per Inch’ – Carling has recruited football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather.

Famously known as the Guv’nor, Carling has convinced Ince to put on his best tux to play the owner of a TV warehouse.

Ince, (or should that be Inch), is joined by Bullard, who tries his best to persuade the Guv’nor to part with the TVs for the same low price offered by the Carling promotion which sees fans given the chance to snap up high-quality TVs for the price of their screen size.

The campaign marks the first time the two former players have acted on screen with Ince commenting: “I’ve never acted before so I’ve had a bit of a laugh with this and having my mate Jimmy there really helped. My nickname is something that has been talked about a lot in my career, so it was good to have a bit of fun with it for Carling.”

Bullard added: “Paul and I had a right laugh on set and hope the video makes others laugh too.”

From 5 June fans will be able to get their hands on TVs at ridiculously reduced prices every Sunday, with a final competition on Monday 6 July.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Agency: HSE Cake

Creative: Nicola Rutledge (Lead), Simon Moore

Script: Nicola Rutledge (Lead), Simon Moore

Production: Adam Vessey (Lead), Guts and Glory

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