Universal Music has made more inroads into the advertising world, with the purchase of digital music marketing outfit Fame House.
While the $1m cash deal will see Universal Music Group take on around $400,000 in debts and liabilities, it’s not yet known whether the consultancy will retain its independence or be absorbed into Universal’s greater operations.
The Philadelphia-based firm was sold to Universal by SFX Entertainment, which filed for bankruptcy in February.
Fame House was founded in 2011 to serve the entertainment industry, and produce online marketing pushes for artists. Its star-studded, and eclectic, client list includes Eminem, Pearl Jam, Ice Cube and Tiësto.
The move follows the launch of Universal's own advertising consultancy Bring, which it co-founded in conjunction with London and Sydney-based creative shops One Green Bean and Host.
The agency will give musicians like Lady Gaga the chance to be creative directors, by letting them collaborate on campaigns via a 'Creative In Residence' program.