Twitter users can now play clips of their favourite songs without leaving their Twitter timeline. The social giant has announced a new Audio Card integration with the streaming company, which will let users listen to 30-second previews of tracks without leaving Twitter's walls.
The microblogging site first introduced its Audio Card format in 2014, and has since teamed up with platforms like SoundCloud and iTunes to bring music directly to fans' feeds.
As part of the launch, Spotify is featuring a a specially-curated Spotify summer soundtrack in its moments section. Chosen by Twitter users, the playlist push aims to showcase how how listening to songs is now "seamless across the platform".
Twitter has upped the ante when it comes to music over the past few months. At the start of this year it premiered a new feature which gives those with access to its Moments service (ie brands and publishers) the ability to create entire playlists which will automatically play as users swipe through moments on mobile.
By bringing Moments and music together, it's clear Twitter is hoping that music will provide another way for the platform to be at the centre of sharing and consumption. The social network has dedicated channels for sports and entertainment on Moments, and while its not yet touted the idea of a music section this could be something that's on the horizon given the ongoing integration of the two.
Spotify, meanwhile, has been seeking out new ways to monetise its music library, as it looks to outpace rivals like Apple Music.