Football Sports Marketing Manchester United

How brands congratulated José Mourinho on his Manchester United appointment


By Tony Connelly, Sports Marketing Reporter

May 27, 2016 | 5 min read

The long-awaited confirmation of José Mourinho’s appointment as Manchester United manager finally came this morning however it was Jaguar, one of Mourinho’s sponsors, who were the first to congratulate him on his new job after tweeting the news last night before hastily deleting the post.

jose Mourinho

Manchester United only made the announcement that the Mourinho had agreed a three-year deal with the club this morning. Last night however, the Jaguar UK Twitter account tweeted: "Congratulations to Jose Mourinho on his @ManUtd appointment. He'll always be #TheFrozenOne to us."

Jaguar deleted tweet

The tweet was deleted with a new one emerging this morning after the club had made the official announcement public.

The 53 year-old is one of the most popular faces in football and has understandably racked up a number of sponsorship agreements including deals with Yahoo, BT Sport, Hublot and Paradise Co, a South Korean casino operator.

Here’s how some other brands congratulated ‘the special one’ on his appointment

Football Sports Marketing Manchester United

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