Destination Bristol has furthered audience engagement with the delivery of an influencer campaign, seeing more than 2 million more views, social engagement and links to enhance the city's appeal as a tourist destination.
Digital Visitor were tasked with the promotion of the city as a destination nationally and internationally via influencer channels such as blogs, links, and press. Influencer campaigns within the travel sector are extremely effective with audiences engaging with content they know and trust, generating tangible results.
Digital Visitor secured 32 individual pieces of coverage for Bristol and its stakeholders. Appearing on 26 of the most influential blogs in the country, this activity resulted in a massive 2,143,698 opportunities to see, generating further engagement with Bristol as a tourist destination, around the UK.
Kathryn Davis, the head of tourism at Destination Bristol said: “Bristol is a city consistently featured at the very top of lists of the best places to live in the UK. Working with Digital Visitor, we’ve been able to convey to potential visitors exactly what it is about Bristol that makes it so special through bloggers they’re familiar with. We’re incredibly happy with the results – not only the coverage gained for Destination Bristol, but also the promotion of many of the city’s key stakeholders.”
Simon Jones, client services director at Digital Visitor said: “We’re pleased with the outcomes of our influencer campaign for Destination Bristol. As a Bristol-based social media agency, we’re all hugely passionate about the success of the city on the local and world stage.
“And this campaign goes to show the success destinations, and other businesses and industries, can deliver through influencer marketing. The consumer trust bloggers and vloggers hold is powerful - to be able to harness that ethically and responsibly is sometimes challenging, but continues to benefit the brands we work with.”
Digital Visitor is a social media agency based in Bristol, working with clients such as Penguin Random House, AccorHotels, Molton Brown and more.