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Business on the Move: O2, Rustlers and Japanese robotics expert Hiroshi Ishiguro

O2 Czech Republic has appointed in-house agency specialist Oliver Group to handle its creative. Oliver will take overall responsibility of O2 Czech Republic’s existing in-house creative team, previously managed by creative agency Nydrle. The agency will provide strategic advice, creative idea generation and development for all major brand and product campaigns.

Rustlers, the ready meals provider, has awarded behavioural planning agency Total Media to its media planning and buying account, following a competitive pitch handled by Oystercatchers. Total Media will be using their behavioural planning expertise and insight to assist Rustlers in helping it to change audience perceptions of the brand and its products. It takes over from incumbent agency Mediacom.

What's more, Rustlers’ owner, Kepak Convenience Foods has chosen Total Media to join insights-to-action brand guidance agency TransgressiveX and creative communications agency Droga5 as part of their network of preferred suppliers. Alongside the other two companies, Total Media will become an organic marketing extension of the Rustlers brand.

Integrated communications agency, Sister London, is now representing renowned Japanese robotics expert, Hiroshi Ishiguro, in the UK. Famous for his life-like robots, Hiroshi is keen to collaborate with brands and is available for appearances with his humanoids in stores, at events, conferences and exhibitions.

Leeds Beckett University re-appointed digital agency Delete as its digital partner, a contract which has been extended to a minimum of two years, to further develop its wider digital offering following the transformation of the main University website and online prospectus.

The agreement, which follows the existing four year relationship, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints. In addition, Delete will continue to support the University’s in-house digital team, overseeing the transition of all University microsites to the Sitecore customer experience platform.

Bournemouth based PR agency, Lineup Media, has been appointed the official agency for The Willow Festival - Dorset. Lineup has been tasked to help secure new sponsorship deals and create a media relations and social media campaign to raise awareness and increase attendance to The Willow Festival - Dorset.

IgnitionOne, marketing technology provider, appointed specialist B2B PR and communications agency, Limelight to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance through an integrated communications programme.

Chinese carrier Tianjin Airlines has appointed Rooster PR to run its UK press office and social media channels ahead of the launch of its new service from the UK to China. Rooster will be responsible for launching Tianjin Airlines in the UK and driving awareness of the airline’s new twice-weekly Gatwick service. The PR and digital communications agency will offer a B2B and B2C press office function, managing all proactive and reactive media enquiries as well running the airline’s Facebook and Twitter channels.

The National Hairdressers Federation (NHF) has appointed creative communications agency RBH to deliver a new brand identity. RBH and the NHF will conduct research with members and non-members before launching a new brand positioning and visual identity across all channels later in the year.

REVIV, a global provider of wellness treatments, has appointed creative marketing agency Cuckoo Design to provide hands-on support with all marketing communications and brand activity. Having previously supported REVIV in their global investors outreach, which aims to hit their targets of 500 clinics by 2020, Cuckoo have now been invited to act as an extension of in-house marketing team, working closely with the US Brand Director.

Anglian Home Improvements has appointed search specialist Epiphany to handle its organic search activity, driving traffic and enquiries as well as improving site performance and conversions.

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer. The intention of the tripartite agreement is to establish best-in-class brand assets to dominate the sector.

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