Paddy Power has launched its bid for Euro 2016 glory by celebrating the one team that isn’t going – Scotland.
Created by Lucky Generals, the 60-second commercial sees a host of Scottish celebrities marching through the Highlands drizzle, chanting their defiance and proclaiming the fact they don’t care Scotland isn’t there, because they’ll be betting on England to lose.
Ironically set to Vindaloo, Fat Les’ England 1998 World Cup song, the advert is the first strike of a larger Paddy Power campaign for Euro 2016, entitled ‘Vive La Bantz’.
Of the tongue-in-cheek creative, Lucky Generals co-founder, Andy Nairn, said as a Scot himself it’s “nice to have something to cheer about this tournament.”
“This puts me right in the mood for some deep-fried chocolate and a cheeky wee bet on Russia,” he added.
Phil Lloyd, head of advertising at Paddy Power Betfair, commented: “We’re excited about this new campaign for the brand. And happy to report that no Krankies were injured in the making of this ad.”
The ad breaks during tomorrow’s (Friday 28 May) Champions League final.
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Agency: Lucky Generals
Additional Credits: Media Agency: Mediacom
Director: Peter Cattaneo
Production Company: Academy Films
Producer: Steve Overs
Editor: Nik Hindson at The Assembly Rooms
Post Production: Electric Theatre Collective
Grade: Electric Theatre Collective
Music Recording and Arrangement: Adelphoi Music
Audio Post Production: 750mph