Ad of the Day: Paddy Power gives Scots something to cheer about in first Euro 2016 ad

Paddy Power has launched its bid for Euro 2016 glory by celebrating the one team that isn’t going – Scotland.

Created by Lucky Generals, the 60-second commercial sees a host of Scottish celebrities marching through the Highlands drizzle, chanting their defiance and proclaiming the fact they don’t care Scotland isn’t there, because they’ll be betting on England to lose.

Ironically set to Vindaloo, Fat Les’ England 1998 World Cup song, the advert is the first strike of a larger Paddy Power campaign for Euro 2016, entitled ‘Vive La Bantz’.

Of the tongue-in-cheek creative, Lucky Generals co-founder, Andy Nairn, said as a Scot himself it’s “nice to have something to cheer about this tournament.”

“This puts me right in the mood for some deep-fried chocolate and a cheeky wee bet on Russia,” he added.

Phil Lloyd, head of advertising at Paddy Power Betfair, commented: “We’re excited about this new campaign for the brand. And happy to report that no Krankies were injured in the making of this ad.”

The ad breaks during tomorrow’s (Friday 28 May) Champions League final.

To keep up to date with all the latest advertising, design and creative work visit our Creative Works homepage.

Agency: Lucky Generals

Additional Credits: Media Agency: Mediacom

Director: Peter Cattaneo

Production Company: Academy Films

Producer: Steve Overs

Editor: Nik Hindson at The Assembly Rooms

Post Production: Electric Theatre Collective

Grade: Electric Theatre Collective

Music Recording and Arrangement: Adelphoi Music

Audio Post Production: 750mph

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.