TiVo research highlights differences in TV preferences between Clinton and Trump supporters
TiVo Research this week released the results of its look at viewing data from panelists who indicated they would vote for one of Hillary Clinton or Donald Drump if the election were held today.
It is no surprise that Clinton supporters favor the left-leaning MSNBC while Trump supporters favor the right-leaning Fox News when it comes to cable networks.
Less explainable is that both Clinton and Trump supporters enjoyed the recently-canceled NBC show ‘The Mysteries of Laura,’ and that Trump households watch Nick Jr. 2.4 times more than the average household.
When it comes to top cable series, Clinton supporters love BET’s ‘Real Husbands of Hollywood’ while Trump supporters love Destination America’s ‘Most Haunted.’
Below, an infographic from TiVo with more of the results:
